Multilac has undertaken a series of strategic endeavours aimed at enhancing our export capacity, each of which has left an indelible mark on our journey to excellence. These initiatives have encompassed a wide array of projects, investments and quality-focused efforts, culminating in a significant contribution to our company’s performance and the broader Sri Lankan economy.

Renowned for our unwavering commitment to producing top-tier products, Multilac has consistently tailored our offerings to cater to individuals across the entire spectrum of income levels. This deliberate approach has endeared us to a broad and diverse customer base, firmly establishing our brand as a symbol of quality and trust.

Multilac’s brand identity is characterised by its remarkable flexibility and agility in adapting to the ever-evolving dynamics of the business landscape. We possess an acute ability top discern and respond to our customers’ preferences, ensuring that our product portfolio remains not only relevant but also aligned with market demands.

Our extensive network of over 8,000 dealers, strategically positioned islandwide, serves as a testament to our commitment to ensuring the widespread accessibility and availability of Multilac products.

At the core of our vision lies an unwavering determination to elevate our brand to a global platform, an aspiration that not only resonates with our ethos but also positions Sri Lanka as a hub for innovation and excellence on the international stage.

Multilac’s impact extends beyond the realm of commerce. As a responsible corporate entity, we have actively contributed to employment generation within our nation while increasing export income, thus catalysing the overall enhancement of Sri Lanka’s economic landscape.

Multilac’s global marketing success story is defined by strategic moves and unwavering dedication. We enlisted cricket star Wanindu Hasaranga as a brand ambassador, bridging borders with his fame.

Participation in the Dubai Big 5 Exhibition showcased our cutting-edge products worldwide, and awards for innovation at the Architect’s Exhibition highlighted our creative prowess. International product launches and Sales Conferences built trust with global partners, and recognizing top dealers with a Thailand tour boosted our network, while expansion into Madagascar and a showroom in Indonesia solidified our global footprint. Multilac’s export marketing journey has made it a global industry leader known for quality and innovation.

We have expanded into Bangladesh, an emerging market where we have established a factory operation to introduce our novel and technologically advanced products into this new market.

Our operation which began in November 2022 in Bangladesh has been supported with heavy investments in Research and Development with the hope of expanding into dealer and consumer networks within the country. The Bangladesh market has shown great promise and interest, with consumers and dealers within the nation seeking to associate themselves with Multilac products by virtue of its superior offerings.

Through adept market analysis and strategic planning, Multilac has successfully identified our target market, an accomplishment that has underpinned the cultivation and preservation of our brand image throughout our remarkable journey.

Quality improvement has been a cornerstone of our operations, as we have consistently striven to surpass industry standards and customer expectations.